Automobile competence
from a single source
“Automobile competence from a single source” – the key message of the Bosch Automotive Technology division for the IAA. A quality standard that should be felt in every detail of the brand presence and not just in the heading of a concept.
With informative exhibits, detailed edutainment on interactive displays and analogue graphic elements, current topics such as sustainability, security or technical comfort are staged concisely and in an experience-oriented manner.
With a reduced exhibition design that puts the exhibits in the foreground and a catchy graphic language, Bosch not only symbolically gives the handshake to a trusting partnership. An interactive hand is the focus of the staging accompanying the visitor through the thematically structured stations.