Architecture
is the Message
With the objective of presenting GEZE as a design-oriented, innovative and customer-oriented solution provider for windows and doors and at the same time addressing the main target group of architects and planners, the trade fair appearance at Bau under the thematic heading “Architecture is the message” will be staged effectively for the public.
With a reduced form and material language, the concise vertical blinds as a space-creating element and a graphic communication that creates a clear reference to plan symbols and architectural representations, an effective presentation platform is developed within only 3 months planning time, which clearly directs the focus to the products.
With the integration of contemporary media such as interactive touch applications presenting the product highlights in an informative and concise manner to the specialist audience, communication becomes a target group-specific experience and the trade fair a successful event for GEZE.
