#

Living
the Best

Mercedes-Benz | Hamburg

“Living THE BEST” was the slogan under which owners and managing directors of the Mercedes-Benz dealerships met in July 2014 for the International Dealer Conference in Hamburg.

20
Strategy
40
Creation
60
Management
80
Realisation
20
Digital
0
Exhibition
40
Retail
80
Event

Aside from comprehensive architectural, conceptual, and communicative work, implementation also required a high degree of project management and logistics. Three locations, the coordination of numerous subprojects, preparatory work on the fly, and a challenging central theme – all this was solved by the Esslingen-based company using a holistic approach.