@Work
The brand identity of Mercedes-Benz is staged under the title @Work at bauma 2019 making it a memorable experience with its holistic approach to communication.
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As a provider of innovative and reliable solutions in the field of construction traffic, Mercedes-Benz Trucks stand above all for a promise of performance: trucks you can trust.
For the brand appearance at this year’s Bauma, this forms the starting point for a holistic design approach with a focus on application-related product communication.
The diverse range of products from small vans to large all-wheel-drive construction trucks is the focus of the presentation on over 2,000 m² and is staged in a target group-oriented manner.
