Truckstar
Daytime trade fair stand and a thirst for information; gala event with show-atmosphere in the evening.
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60
80
80
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20
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80
Conceptually, creatively, and – representing the major challenge – logistically, four different evening events were integrated with the existing trade fair concept on the stand of Daimler AG. In addition to each conversion phase for the overall set-up within very tight time frames, separate shows were staged for each event, which, in terms of content, was rounded off with quality catering in the evening.
And back to being a trade fair stand the following morning.
