Japanese
Identity
Improving the quality of A-fairs worldwide while increasing budgetary efficiency, an exciting task.
Together with the Nissan Design Team, we have developed a modular system that can be tailored to regional, quantitative and content-related requirements. Under the premise of “Japanese Identity”, Nissan identifies not only with the current vehicle design, but also with the consistent translation of this attitude into the trade fair architecture.
In addition to the highly technological appearance of the stand concept from the outside, the interior, with its Japanese design elements, concentrates on high quality of stay and thus extends the length of time guests spend at the fair. The brand’s claim to technical leadership is communicated through a multimedia exhibition concept.
The combined communication strategy of the design, marketing and press departments also greatly improved the efficiency of the presentation. In addition to the strategic redevelopment of all project processes, the necessary procurement processes were also improved in a series of workshops with existing partners.
