Trendsetting
“Trendsetting dynamics and progressiveness” – this is the guiding principle at the IAA 2015 to create a consistent and emotional Porsche world that gives every visitor a tangible impression of the future of sports cars: Mission Future Sportscar.
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Following this demanding task, AMT is developing an integrated architecture and communication concept for the staging of the Porsche brand in collaboration with other agencies.
In addition to the world premiere of the new 911, technological innovations will be turned into an emotional experience with innovative presentation methods at the stand and this way stay in every visitor’s mind for a long time.
