Code of
Performance
Porsche is unique. As a brand. As a myth. Therefore, an equally unique concept for visual communication has been developed, which offers a unique experience in terms of space and media.
A concept that represents the central themes of performance and digitization, design and tradition in the age of digital transformation.
A concept that is consistently present, starting from architecture and media installations to the exhibits and graphics, and that is understandable for all visitors – the Code of Performance.
It acts as a defining element of Porsche AG’s brand presence at the IAA 2017. The graphic and media design of each subject area relates directly to this brand DNA, thereby providing additional orientation at the stand through the appropriate communication colours.
