Rancho
Cayenne
With thundering hoofbeats, a herd of wild horses is storming through the gate of the “Rancho Cayenne” – a gate to a large-scale, detailed event scenario that AMT planned and built for the dealer presentation of the new Porsche Cayenne. In the spectacular landscape of Baja California, a Mexican ranch and an authentic pueblo have developed.
In front of this film-like backdrop, 1,700 guests of the Porsche dealer organization experienced the new Cayenne for the first time - an experience that left a lasting impression.
The reveal of the Cayenne took place in the center of the Rancho – on a stage area that was framed by an LED wall and a paddock. At the same time, the guests were able to enjoy the view of the Pacific from the stand.
In the evening, in the village square, between the village church and Tequillería, guests celebrated a village festival with music and performance full of atmosphere. In the course of this, light and space merged into an impressive room installation under a glowing starry sky.
