From Experience
to Entertainment
To ensure a consistent brand presence at trade fairs and events, the existing retail concept is optimized for temporary use.
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Product communication is rounded off with a design adaptation of the shop fitting for greater flexibility, the development of a platform-oriented target group approach and the development of an appealing presentation of goods.
A comprehensive guideline, which in addition to the shop architecture also includes a detailed visual merchandise guideline, thus ensures a Porsche-adequate shop presentation on a global scale.