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From Experience
to Entertainment

Porsche | Worldwide

To ensure a consistent brand presence at trade fairs and events, the existing retail concept is optimized for temporary use.

40
Strategy
40
Creation
80
Management
40
Realisation
20
Digital
20
Exhibition
80
Retail
0
Event

Product communication is rounded off with a design adaptation of the shop fitting for greater flexibility, the development of a platform-oriented target group approach and the development of an appealing presentation of goods.

A comprehensive guideline, which in addition to the shop architecture also includes a detailed visual merchandise guideline, thus ensures a Porsche-adequate shop presentation on a global scale.