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Living
Showcase

Porsche | Essen

Living Showcase by Porsche Classic – a place of the past and the future.

20
Strategy
80
Creation
60
Management
40
Realisation
0
Digital
80
Exhibition
0
Retail
40
Event

Original parts for collectors, new parts for classic cars, spare parts for Porsche vehicles from 1948 to date. Fascination, tradition and passion for Porsche lovers, hunters, collectors and nerds at the Techno Classica in Essen 2018.

A trade fair stand transforms into a place for emotional objects, collectibles, memories, snippets of ideas, contemporary history: this is how Porsche Classic presents itself to Porsche fans at the “Techno Classica” world fair for classic cars in Essen.

The walk-in type case is flexibly scalable, can be experienced in two and three dimensions and is still timelessly elegant. Due to the constant thematic renewal of the display, the design has a longer lifespan than conventional stand concepts.

In addition, the exhibition kit impresses with reusable materials and components that follow a sustainable way of thinking from concept to execution.