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A big Idea with
a big Future

Smart | Rom

Smart in Rome – the “eternal city” is the setting for the first Global Dealer Conference: “A BIG IDEA WITH A BIG FUTURE”.

0
Strategy
60
Creation
80
Management
80
Realisation
20
Digital
0
Exhibition
20
Retail
80
Event

1,000 dealers from 52 countries learn about innovations and the strategic direction of the brand. The future of modern urban mobility – with its incredibly chaotic road traffic, a better reference to Rome is difficult to find.

Business before pleasure – exhibitions, lectures, workshops, and last but not least, the driving experience are all part of the supporting programme.