A big Idea with
a big Future
Smart in Rome – the “eternal city” is the setting for the first Global Dealer Conference: “A BIG IDEA WITH A BIG FUTURE”.
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1,000 dealers from 52 countries learn about innovations and the strategic direction of the brand. The future of modern urban mobility – with its incredibly chaotic road traffic, a better reference to Rome is difficult to find.
Business before pleasure – exhibitions, lectures, workshops, and last but not least, the driving experience are all part of the supporting programme.