Smart
& simple
How do you create perceptible differentiation potential for the smart home in the face of an omnipresent digital trend? How do you get noticed in the digital jungle at IFA?
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Already with the joint development of the briefing through intensive workshops, a self-confident strategy for the brand appearance could be developed. The clear focus on the brand core “Building Happiness” and a design derived from it, which provokes the analog counter-design to the IFA, underlines it’s self-confidence.
With the subtly incorporated communication idea of the nervous system, an independent, self-confident and eye-catching brand presence could be implemented in all areas.
